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The Truth About the Baby Sleep Consultant Industry

The Truth About the Baby Sleep Consultant Industry

by Sarah Murphy | May 15, 2025 | Baby Sleep, Newborn, sleep training, Uncategorized

Why I’m Concerned About the Sleep Consulting Trend I’m feeling increasingly exasperated watching the baby sleep consultant industry evolve — and honestly, it worries me. Recently, I’ve seen ads aggressively promising to “bring in clients with minimal effort” or “make...
Every Expectant Couple Deserves a Night Nurse

Every Expectant Couple Deserves a Night Nurse

by Sarah Murphy | May 15, 2025 | Baby Sleep, Breastfeeding, Newborn, Pregnancy

You’ve spent months preparing for the arrival of your baby—buying tiny clothes, setting up the nursery, and reading all the advice you can get your hands on. But here’s something that often gets overlooked: who is going to take care of you once your baby arrives?...
How Much Formula Should My Baby Have? Why the Answer Isn’t Just a Calculation

How Much Formula Should My Baby Have? Why the Answer Isn’t Just a Calculation

by Sarah Murphy | May 15, 2025 | Newborn, Pregnancy, Uncategorized, Weaning

One of the most common questions I’m asked is: “How much formula should my baby be having?” The NHS provides helpful guidelines based on weight and age — but here’s the truth I always come back to: 👉 Your baby is not a robot. Feeding isn’t just about maths. It’s...

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