Why I’m Concerned About the Sleep Consulting Trend
I’m feeling increasingly exasperated watching the baby sleep consultant industry evolve — and honestly, it worries me.
Recently, I’ve seen ads aggressively promising to “bring in clients with minimal effort” or “make money fast” after a quick online course. To someone like me, who has dedicated over 20 years to truly understanding infant sleep, these messages feel insulting and misleading.
Parents deserve so much better.
The Problem With Quick-Fix Baby Sleep Training
I regularly receive calls from parents across the UK and worldwide who have worked with sleep training consultants offering generic advice that doesn’t work. Understandably, they leave believing all sleep experts are the same. But we’re not.
Becoming a genuine baby sleep consultant takes years — it’s not about completing a certificate, buying into a franchise, or being skilled at Instagram. It’s about:
- Hands-on experience with families
- Ongoing education in child development
- Compassionate, evidence-based guidance
- Adapting support to every child’s unique needs
That depth of expertise cannot be rushed.
Why the Baby Sleep Consultant Industry Feels Saturated
As a baby sleep coach in Edinburgh, I often hear from women who have invested in “become a consultant fast” programmes, only to discover they can’t get any traction. The market feels saturated because so many are sold the dream without the foundation of knowledge to truly help families.
The baby sleep training industry is also unregulated, meaning there is no consistent standard of care. Add in franchise models promising quick money, and sadly, parents are left vulnerable to cookie-cutter sleep advice that doesn’t meet their child’s needs.
What Parents Should Look for in a Baby Sleep Consultant
Choosing a baby sleep consultant is about so much more than a certificate. If you’re looking for support, here’s what I recommend checking for:
- A proven track record with families
- Years of real, hands-on experience
- An approach rooted in gentle, responsive methods
- Evidence-based knowledge of infant sleep
- Compassion and flexibility for your child’s unique journey
My Commitment as a Baby Sleep Consultant in Edinburgh
For me, sleep coaching isn’t about business models or marketing gimmicks. It’s about the well-being of babies and their families.
That’s why I’m committed to offering real, compassionate expertise to every family I work with. Gentle sleep training is about changing lives for the better — one well-rested night at a time.
If you’re feeling overwhelmed and need tailored baby sleep support, please reach out. I’m here to listen, guide, and help you find the rest your family deserves.
If you’re feeling overwhelmed and need real gentle sleep training support tailored to your family, please don’t hesitate to reach out. I’m here to listen, guide, and help you find the rest you and your baby deserve. Connect with me at sarah@thehappybabyexpert.com or visit www.thehappybabyexpert.com — let’s start this journey together.